The Keel Method
Principles for building in public.
The ideas Keel is built on, and what we think separates products that last from products that launch.
- 1.1
Launch is day one
A launch is a starting gun, not a finish line. The products that last are the ones that keep shipping after the first day's attention fades.
- 1.2
Proof over promises
What shipped is worth more than what's planned. Keel only counts signals anyone can check: commits, releases, changelogs and a live product.
- 1.3
Small and weekly beats big and rare
A steady drumbeat of small releases builds more trust than one big update a quarter. Streaks reward rhythm.
- 2.1
Rank by building, not by price
Market cap measures attention at a moment. Pulse measures work over time. Keel keeps them side by side and never confuses one for the other.
- 2.2
Make quiet visible
Going dim isn't a punishment. It's honest. Showing who's quiet is what gives Lit its value.
- 2.3
Fair by default
The same rules for every product, published in full. No paid placement, no boosts, no exceptions.
- 3.1
Free for founders
The long tail of builders is the point. Keel costs nothing to join, and always will for the core.
- 3.2
Respect the platform
Keel is built for the Orynth community and plays by its rules: tokens are attention, not equity, ownership or promises.
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