Naming
Write “Keel” with a capital K in sentences. The lowercase “keel” appears only in the wordmark.
A keel keeps a ship upright once it leaves the harbor. Orynth is the harbor; Keel is what keeps products steady after launch.
Logo
keel
Colors
Night
#08090A
Background
Violet
#7B5CFF
Mark, keel bar
Blue
#4F7CFF
Gradient midpoint
Cyan
#22C8EE
Lit, highlights
Paper
#F7F8F8
Text, primary buttons
Slate
#8A8F98
Secondary text
Type
Aa
Inter
Headings and interface
01
Geist Mono
Numbers, scores and labels